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Levi's approached several cycling experts, to help them create their own model of the fixed gear with denim details. Three different specialists were involved in the simulation, including Unik, Belgian master of restoration of old bicycles, Fixerati, Brussels store specializing in rare parts, and Brother Cycles in London, renowned for its frames. Among other things, the bike has a seat and handlebars made of denim. Cyclists will compete on facebook in the contest "Share and Win" "for European fans of Levi's.
