 | |
| Pepsi to release new 'skinny can |
The new can -- which stands just more than six inches in height -- will make its debut at New York's Fall 2011 fashion week later this month, but it won't hit stores until March.
"Our slim, attractive new can is the perfect complement to today's most stylish looks," said Jill Beraud, chief marketing officer at Pepsi (PEP, Fortune 500). "We're excited to throw its coming-out party, during the biggest celebration of innovative design in the world."
Super Bowl ad: Is $3 million worth it?
The new look will be rolled out with an assist from Simon Doonan -- the fashion commentator famous for his store window displays -- who will unveil a "special collaboration" in New York on Feb. 11.
"Diet Pepsi has a long history of celebrating women through iconic fashion imagery seen in our infamous and historical campaigns, and we're proud to continue that tradition," Beraud said.
For consumers who prefer their soda cans to be the traditional short and fat product -- no need to worry. A Pepsi spokeswoman confirmed the old model will remain on shelves.
Read More: CNN
